CareDivide

CareDivide: Bridging the gender divide in informal long-term care

Description

Care responsibilities prevent millions of women from participating in the workforce or limit them to part-time employment. CareDivide aims at addressing the gender gap in informal long-term care, and especially in caring for older family members, that perpetuates gender inequality in the labour market. Overall the project, promotes gender equality, tackling the root causes of the gender

Objectives

  • Enhance understanding on the gender gap in informal long-term care and increase the availability of good practices, tools, and resources for promoting work-life balance.
  • Sensitise and build the capacities of employers, managers, and human resources personnel on how to implement flexible work conditions and practices, fostering the equal inclusion of caregivers in the labour market.
  • Promote the adoption and effective implementation of national and EU legal/policy frameworks towards supporting gender equality in informal long-term care and advocate for policy reforms.
  • Challenge gender stereotypes and traditional perceptions, in the society and in the media, that perpetuate the gender care gap.
  • Raise public awareness on the existence of the gender care gap, the obstacles and difficulties faced by carers, and the impact of caregiving responsibilities on gender equality.

Consortium

INSTITUTUL DE CERCETARE A CALITATII VIETII Bucharest, Romania
CAMERA DE COMERT SI INDUSTRIE A ROMANIEI Bucharest, Romania
CSI CENTER FOR SOCIAL INNOVATION LTD Nicosia, Cyprus
KYPRIAKON EMBORIKON KAI BIOMICHANIKON EPIMELITIRION Cyprus [KEBE]-CYPRUS CHAMBER OF COMMERCE AND INDUSTRY-CCCI Nicosia, Cyprus
SYMPLEXIS Athens, Greece
INSTITOUTO GIA TI DIAFORETIKOTITA KAI TIN ENSOMATOSI-INSTITUTE FOR DIVERSITY AND INCLUSION Athens, Greece
FUNDACION SANTA MARIA LA REAL DEL PATRIMONIO HISTORICO Aguilar de Campoo, Spain
CAMARA OFICIAL DE COMERCIO E INDUSTRIA DE BADAJOZ Badajoz, Spain
CESIE ENTE DEL TERZO SETTORE Palermo, Italy
CONFESERCENTI PROVINCIALE DI PALERMO Palermo, Italy

At a glance:

CareDivide
Co-Funded by the EU

Project Duration:

24 Months

Project Start:

01/09/2025

Project End:

31/12/2026

Project Social Media:

Project Views:

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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Funded by the Other. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Funded by the Other. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Funded by the Other. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Funded by the Other. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Funded by the Other. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Funded by the Other. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Funded by the Other. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Funded by the Other. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Funded by the Other. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Funded by the Other. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Funded by the Other. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Funded by the Other. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Funded by the Other. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Funded by the Other. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Funded by the Other. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Project Number:

101191097

Email Campaigns

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Social Media Management

Our social platforms are active hubs for connection, promotion, and engagement:

  • Content Creation & Posting: Sharing stories, updates, and announcements with our wider community.
  • Event Highlights: Promoting key events and initiatives across channels.
  • Community Engagement: Managing interactions, responding to feedback, and fostering online dialogue.

Branding Consultation

Strategic support to elevate visual identity and messaging across projects:

  • EU Project Branding: Led by Helen V., this includes the development of brand manuals, logos, templates, and print assets.
  • Communication Mix Strategy: Customized plans to optimize visibility across digital and traditional platforms.

Audiovisual Production

Bringing stories to life through high-quality media production:

  • In-House Content Creation: Producing videos, podcasts, and other multimedia for internal use.
  • Partnership with Black Lemon TV: Full-spectrum production, including editing and social-ready content.
  • Studio Services: Audio recording, mobile interviews, and editing support available through our internal studio.

Media & Press Support

Expanding our reach through strategic media relations:

  • Press Coordination: Managing outreach and coverage for CSI’s branding and major projects.

Digital Content & Branding Team

Digital Content & Branding Team

Email Campaigns

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